JC Pinheiro is an editorial and commercial photographer bouncing between Toronto and London (UK). He works in stills and motion, focusing on sport, athletics, and active lifestyles. His past projects range from a UK Surfing Documentary, to behind the scenes editorials for Sportsnet Magazine, to fashion creatives, and interactive photo/video hybrids. He is the Founder of RADmag, a magazine created to showcase the work of Art & Design students at Ryerson University. His passion is passion – capturing and representing subcultures who live life to the fullest.


email jc@reflex-images.com

Canada +1 647.821.7282

UK +44 747.375.2299


TAXI Canada, Folgers Coffee, Fido Mobile, Sportsnet Magazine, Report On Business/The Globe and Mail, US Lacrosse, Champion USA, Publicis Kaplan Thaler NY, Lacrosse Magazine, Hockey Canada Images, LA Kings, and Ryerson University  (see C.V. for more)


Sportsnet Magazine, Report on Business Magazine, NHL Yearbook, JON Magazine (UK), SI.com, SIkids.com, Lacrosse Magazine, TSN, TV Guide, Fantastics, Function Magazine, Royal Ontario Museum (ROM).

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